These Terms of Service ("Terms") govern your access to and use of the citerunner.com website (the "Site") and services provided by Cite Runner LLC ("Cite Runner," "we," "us," or "our"). By accessing or using the Site or our services, you agree to be bound by these Terms.

1. Acceptance of Terms

By using the Site or engaging our services, you agree to these Terms and our Privacy Policy. If you do not agree, you may not use the Site or our services.

2. Description of Services

Cite Runner provides marketing, search engine optimization (SEO), Answer Engine Optimization (AEO), branding, website design, AI voice agent setup, and related digital services to businesses. Specific services and deliverables are defined in individual client service agreements executed between Cite Runner and each client.

3. Free AI Visibility Scan

The Free AI Visibility Scan is offered as a preliminary assessment at no cost. By requesting a scan, you consent to us analyzing your business's public digital presence and delivering a written report. The scan is provided for informational purposes only and does not constitute a guarantee of results, a service commitment, or a professional engagement.

4. Client Engagements

Ongoing services require a signed service agreement between Cite Runner and the client. Individual service agreements govern the specific scope, deliverables, timelines, payment terms, and other conditions of each engagement. In the event of a conflict between these Terms and a signed service agreement, the signed service agreement controls.

5. Payment Terms

Fees for services are outlined in individual service agreements. Unless otherwise agreed in writing:

• Payment is due on the date specified in the applicable agreement or invoice
• Monthly recurring services are billed on the 1st of each month via credit card through Stripe
• Setup fees are typically billed 50% at signing and 50% at project launch
• Failed payments may result in service suspension after 10 days and termination after 30 days
• Refunds are governed by the terms of individual service agreements

6. Minimum Engagement Terms

Ongoing services typically require a minimum engagement period specified in the applicable service agreement (generally six or twelve months). After the minimum period, services may be terminated with thirty (30) days written notice.

7. Results Disclaimer

Cite Runner makes no guarantees regarding specific results, including but not limited to search engine rankings, AI answer engine citations, website traffic volume, lead generation quantity, revenue increases, or conversion rates. Digital marketing outcomes depend on numerous factors outside our control, including but not limited to third-party algorithm changes (Google, ChatGPT, Perplexity, Meta, and others), competitive market conditions, client business operations, industry trends, and client responsiveness. Any performance projections we provide are estimates based on typical outcomes and are not guarantees.

8. Intellectual Property

Work Product. All deliverables created specifically for a client during an engagement — including website designs, brand assets, and written content — become the property of the client upon full payment, unless otherwise specified in the applicable service agreement. Cite Runner Materials. Templates, workflows, processes, tools, and general methodologies developed by Cite Runner remain the property of Cite Runner and may be reused across multiple clients. Third-Party Tools. Clients acknowledge that certain services rely on third-party platforms (such as GoHighLevel, Google, Meta, Stripe). Access to and use of these platforms is subject to their respective terms and pricing. Site Content. All content on citerunner.com (including text, graphics, logos, images, and code) is the property of Cite Runner LLC and is protected by copyright and trademark laws. You may not reproduce, distribute, or create derivative works without our written permission.

9. Client Responsibilities

To deliver our services effectively, clients agree to:

• Provide timely access to necessary accounts, credentials, and platforms
• Respond to communication and approval requests within reasonable timeframes
• Provide accurate business information
• Comply with all applicable laws related to their business operations
• Not use our services for any unlawful, deceptive, or harmful purposes

10. Confidentiality

Both parties agree to maintain the confidentiality of any non-public business information shared during an engagement. This obligation continues after termination of the engagement.

11. Limitation of Liability

To the maximum extent permitted by law, Cite Runner's total liability for any claim arising from the Site or our services shall not exceed the amount paid by the client to Cite Runner in the three (3) months preceding the claim. Cite Runner is not liable for indirect, incidental, consequential, or punitive damages, including lost profits, lost revenue, or business interruption.

12. Indemnification

Clients agree to indemnify and hold harmless Cite Runner from any claims, damages, or expenses arising from: (a) the client's use of our services, (b) the client's violation of these Terms, (c) the client's violation of applicable laws, or (d) content, materials, or information provided by the client to Cite Runner.

13. Termination

Either party may terminate an ongoing service engagement in accordance with the applicable service agreement. Upon termination:

• All outstanding fees for work completed become immediately due
• Cite Runner will return client-owned materials in a reasonable format
• Certain provisions of these Terms (including limitations of liability, intellectual property rights, and dispute resolution) survive termination

14. Prohibited Uses

You may not use the Site or our services to:

• Violate any applicable law or regulation
• Infringe on intellectual property rights
• Distribute malware, viruses, or harmful code
• Engage in fraudulent activity or misrepresentation
• Attempt to gain unauthorized access to our systems
• Interfere with the operation of the Site or services

15. Third-Party Services

Our services often integrate with third-party platforms including Google, Meta, Stripe, GoHighLevel, and others. These platforms have their own terms of service and privacy policies. Cite Runner is not responsible for the availability, functionality, or actions of third-party services.

16. Modifications

We may modify these Terms at any time. Material changes will be communicated by posting the updated Terms on this page and updating the "Last Updated" date. Your continued use of the Site or services after changes constitutes acceptance.

17. Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of Arizona, without regard to conflict-of-law principles. Any disputes arising from these Terms or our services shall be resolved through binding arbitration in Mohave County, Arizona, in accordance with the rules of the American Arbitration Association. Each party is responsible for its own legal fees, except as otherwise required by law.

18. Entire Agreement

These Terms, together with the Privacy Policy and any executed service agreements, constitute the entire agreement between you and Cite Runner regarding your use of our Site and services.

19. Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions shall remain in full force and effect.

20. Contact Us

For questions about these Terms, contact:
Cite Runner LLC, Email: run@citerunner.com Website: www.citerunner.com